How local merchants can reach customers on their phones without driving them nuts. Mobile phones are essential to shopping these days, and a majority of cell phone owners say they’re willing to share personal data with merchants in exchange for such things as coupons and discounts.
The world’s first robotized sales assistants were rolled out last month in California. Nicknamed OSHbots, the two machines cost $50,000 apiece, are 5 feet of plastic on wheels and carry built-in natural language processors, computers, product scanners and navigation tools.
Almost exactly one year ago Facebook managed to shock just about everyone with its $19 billion dollar acquisition of chat app WhatsApp? Zuckerberg and company tried to purchase WhatsApp rival Snapchat in 2013 for $3 billion – an offer the company rebuffed.
Times are changing. If you want to continue reaching prospective customers online, you need to follow the trends. You need to stay ahead of the game when it comes to connecting with people through your digital marketing efforts.