How local merchants can reach customers on their phones without driving them nuts. Mobile phones are essential to shopping these days, and a majority of cell phone owners say they’re willing to share personal data with merchants in exchange for such things as coupons and discounts.
Certainly not PayPal and Microsoft, who announced yesterday (Jan. 12) that its PayPal Here mobile app and card reader for merchants now supports Microsoft Surface and other Windows devices as part of its new partnership with the Seattle-based technology company.
Allison Berliner, is co-founder & CEO of SpotItBuyIt, which helps small retailers sell more via Instagram with a mobile app. Berliner, a 2013 Wharton MBA, co-founded the startup – which launched in a trial phase called beta in November – with chief technology officer Roopak Majmudar.
Times are changing. If you want to continue reaching prospective customers online, you need to follow the trends. You need to stay ahead of the game when it comes to connecting with people through your digital marketing efforts.