Amazon launches a New Marketplace for Startups

Amazon unveiled a new program geared towards startups called Amazon Launchpad.
It is the platform, which seeks to help customers discover unique products and learn the inspiration behind them, will make it easy for startups to "launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe," Amazon said in a press release.

Amazon website has millions of monthly visitors, allowing entrepreneurs the chance to get in front of a massive audience without spending a ton on marketing expenses. Amazon will be offering a suite of marketing tools that includes supported merchandising placements on the site, along with an invitation to join the Amazon Vine review program.

Currently, 200 products in categories ranging from beauty products to wearable tech are available to purchase from the Amazon Launchpad store from companies like littleBits, a startup that makes DIY hardware kits to sustainable water filter maker Soma and mattress startup Casper.

This isn't the first time lately that Amazon has launched a new section to court startups and small business owners. The spring saw the roll out of Amazon Exclusives which featured the fruits of successful Kickstarter campaigns and pitches on ABC's Shark Tank, and Handmade at Amazon, a hub meant for artisans and artists to ostensibly take aim at sites like Etsy.

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